Picante! – A Restaurant With Social Media Savvy


Picante! Mexican Restaurant (& food truck) / 14511 Lee Jackson Memorial Hwy. Suite B, Chantilly, Virginia 20151 / 703-222-2323 / Catering: (703) 263-9533 / website

I blog about Maryland but I live just over the line in Virginia. My wife and I stopped by Picante! Mexican Restaurant a few days ago for a quick meal. I smiled as soon as I saw the front door (see 2nd picture). This place is social media savvy! I love a business that understands engagement with its customers.

Most restaurants are active on TripAdvisor and OpenTable. One glance at this front door tells me they are active on (or at least monitor) a profile on Yelp and Foursquare. I checked the website and you can easily find links to their Twitter and Facebook profiles.

The key for me is “easily find”. Many businesses have social media profiles but you would never know it. There’s nothing on the front door, the inside walls or the website. You have to send out a search party to find any social media for the business.

Well done Picante!

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