Let me start by giving credit where credit is due. Much of the approach for my Social Media Content Plan came from How To Create A Social Media Marketing Plan In 6 Steps on HootSuite. This is a new blog so I have a simple content plan.
Here’s the history of the work so far. I completed my 2016 Blogging Goals. I started the planning process for social media. I completed a Social Media Audit and set priorities. Now it’s time for a content plan.
A content plan for a new blog asks the following questions:
- What type(s) of content do I intend to post and promote via social media?
- How often you will post the content?
- Who will create the content?
- How will I promote the content?
Assumption I – The social media channels I will use for Maryland Travel Stories (MTS) are Facebook (7 followers), Twitter (38 followers), and Pinterest (1,545 followers). Other channels will be add when MTS is large enough that I can hire a virtual assistant. I currently outsource some graphic design work.
Assumption II – All activities around social media will be time budgeted in three categories: channel monitoring, content generation and engagement support. Currently, channel monitoring consumes 50% to 60% of the social media budget due to post sharing within each channel and limited followers for MTS. This number will decrease as engagement increases. Content generation will be limited to sharing posts from MTS and guest posts by me across channels.
What type(s) of content do I intend to post and promote via social media? Posts from MTS. I will also share interesting and relevant content from within each channel. Guest posts by me will be shared across all channels.
How often you will post the content? Channel monitoring is done daily. Any interesting and relevant content will be shared immediately. Post from MTS and guest posts will be shared within 24 hours of the post being published.
Who will create the content? Me, myself and I
How will I promote the content? There is no budget to promote content on any channel at this time. I plan to start testing promoted posts on Facebook in April 2016.
Well, this is my Social Media Content Plan. Questions and feedback are welcome. (Don’t be evil.)
Thank you for reading Maryland Travel Stories!