It’s January 2016. The start of a new year. Time to reflect back and plan forward. I decided to do some of my planning out in the open because, frankly, I’m looking for feedback. I set my 2016 blogging goals. Now it’s time to tackle social media. Believe it or not, this is a much bigger mountain to climb. My early research suggests the best way to do this is to create a Social Media Marketing Plan. I’m modifying the process a little. I will use the following steps:
- Conduct a Social Media Audit – Assess current social media channels, usage (if any) and results.
- Define Social Media Priorities – I once gave presentations to small business people on how to use social media. And, I’m still very much a social media enthusiast. However, I know social media can consume all your time if you let it. It’s a lot of work! There are hundreds of social media sites and more are added weekly it seems. I have to decide which sites stay. Which sites go. Which sites get added.
- Create, delete or improve social media channels based on priorities
- Create a Content Plan
- Outsource some duties
Well, this is the plan starting out. I’ll keep you posted. If you have any written social media goals or plans for your blog, please share! We can start a club and have t-shirts made.
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